People often ask us “why is Coral Paints better than it’s competitors?” It’s sometimes hard to explain that in two minutes or less because there are a number of reasons. One of those reasons is Coral Paints proprietary JagMag® Colour Technology. Let me explain why! First of all, most paints are made of the same basic components, although the quality of those ingredients can vary greatly. Pigments, resins, and solvents are combined and produce a paint film. The durability, ease of use, and the quality of the paint and colours rely on the specific components that manufacturers choose. Paint colourants are one of the key differentiators in the paint. They affect not only the appearance of paint but also how long it will last and how easily it can be applied. Traditionally, paint companies added surfactants, which are chemicals that can help distribute the pigments more evenly and also affect flow, leveling, colour accuracy and hide. Coral Paints was the first to move awa...